Term Paper Outline Sample

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An outline is a formal structure of your paper; it facilitates you with an overall picture of the theme. Paper outline helps you to connect your ideas with each other and organizes your work in a pleasant way. There are two types of outlines; topic outline and sentenced outline.

Topic outlines are short and snappy phrases, basically purposes to give you hints of overall subject. It is used for dealing with variety of issues that you can easily define when arranged skillfully. Sentenced outlines are full sentences which allow you to include information in detailed and it is basically useful for the sentences which already have many details in them.
Paper outline sample:

“Impact of advertising on the buying behavior and sales of consumer products”

A. BACKGROUND OF THE SUBJECT & STATEMENT OF PROBLEM
1.1 INTRODUCTION TO THE TOPIC:
Start with an introduction; it is the key part of an essay in which you are supposed to mention title of your essay, author, thesis statement, summary and definitions. Introduction paragraph must be appealing enough, which you can initiate with some exciting story, event, or any motivational quotation.

1.1.1 INTRODUCTION TO THE COMPANY:
In introduction to the company, you are required to supply all the necessary information about company, like nature and scope of business, boundaries and limitation, brand recognition, symbol and logos, how they work and where they stand.

1.1.1.1 PURPOSE & PRINCIPLE:
Under the company introduction, you have to write purposes and principles of company, their commitments, responsibilities, mission and vision, corporate behavior, communities they work with, environment they operate in and the promises they make with their employees and customers.

 
1.1.2 CORPORATE SOCIAL RESPONSIBILITY:
In this section, you have to write the company’s insights on social responsibility towards its employees, customers and community, For example, Company X.Y.Z has a corporate culture that supports and encourages connections with communities and it leads to a company that is engaged with society and better able to explore new ways of doing business.

1.2 STATEMENT OF PROBLEM:
Statement of problem will be a statement in which you will discern the specific problem or subject, you will work on. Here is the sample of problem statement:
The research on advertising will cover:
• Impact of different advertising on consumer buying and on sales of consumer products; specifically the company; X.Y.Z

B. RESEARCH METHOD & PROCEDURE

2.1 RESEARCH DESIGN:
In research design, you will have to disclose the research methods you are going to use in your research work such as descriptive research and exploratory research etc along with the reason for choosing such research method.

2.2 SOURCES OF DATA:
Data can be gathered by both primary as well as secondary sources. They are explained below:

2.2.1 PRIMARY DATA:
Primary data is the new information you have observed and received from different channels. It is the first hand experience you encounter like Interviews with the managers and consumer analysis through questionnaires

2.2.2 SECONDARY DATA:
Secondary data is the second hand information, which has already been gathered in the past by other parties like published journals, articles and related websites search.

2.3 RESEARCH INSTRUMENT:
Research instruments are the means by which you collect information such as filling out questionnaires, interviews, articles, published journals, web search, Magazines and newspapers

C. REVIEW OF LITERATURE & STUDIES

3.1 LITERATURES:
Articles from websites, journals, magazines and publication can be included in this section.

3.2 AREAS FOR FURTHER STUDY:
Areas which can be explored further will be included in this section.
Example: The research on advertising has further subtopics to be explored yet like advertising children products and Food advertising among children which is much spoken issue in international markets. One of the critical issues now a day is how to measure the impact of advertisement

 
D. PRESENTATION ANALYSIS
 

4.1 QUESTIONNAIRE FROM CONSUMER AND COMPANY’S MANAGEMENT:
Here you will include the questionnaires consist of questions you have asked with customers and the management of company.
 

5. CONCLUSION AND RECOMMENDATION:

Paper outline sample will end with a conclusion; sample of which is given below:
To conclude it has been cleared that advertising is important and it has a great impact on consumers’ way of thinking and buying decisions and ultimately on the sales of consumer products. TV advertisements is the best medium as it helps in increasing the sales of company’s product and provide lots of opportunities to the advertisers and the media planners in making a cost effective campaign.

 

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