SAMPLE
Which e-commerce products are selling more and why?
Summary: This is a 2 page paper that investigate which e-commerce
products are selling the most and why. It has sources.
To put in the simplest words E-commerce is business done through
internet. It’s a new medium and allows the sellers and buyers
to interact in a novel way with many advantages such as convenience,
round the clock availability and unmatchable fastness. E-commerce
has itself generated a new line of business and a number of companies
have emerged which provide E-commerce solutions to their customers.
A website offering E-commerce facility has some integral components.
An easily navigable website is off course a must to inform, rather
lure customers to buy while browsing the websites. Websites offering
E-commerce facility are different from the normal or display websites
in the sense that they contain ‘shopping cart’ programs.
Such a program helps the seller to list the products and price them
automatically. These shopping cart programs are commercially available
from companies such 1shoppingcart.com or Shopfactory. Sometimes
you can get the shopping cart program on the E-commerce server on
which you want to host your website. Some of the E-commerce web
host servers providers are iPower.web or Rackshack.net. The most
important and final thing is to how to accept the money from the
customer. For financial transactions with customers one needs an
online Merchant account which could either be opened in banks in
US or can be had from merchant account service provider such as
Pay Pal or Electronic Transfer incorporated. (“What Is E-Commerce?”.
2004)
Thus, money transactions are the core of a business and from a
customer’s point of view security of his personal information
such as credit card number etc is very important. The increased
concern with the security of information which travels over the
internet has excited the companies to provide more security solutions
to make E-commerce safe. The answer has been found in the form of
digital certificates. A digital certificate works as a personal
identifier on the web. A customer or a server both needs a digital
certificate form a certifying authority such as Verisign. The role
of Certifying authority is critical in the sense that it certifies
the actuality of the two parties doing business. Information saved
in Digital Certificates is encrypted using SSL technology which
is the internet standard for safe transfer over the internet. It
is available in 40 bit and 128 bit mode. The later version is safer.
Furthermore the two most commercially used web browsers such as
internet explorer and Netscape support SSL. Whenever a customer
buys online and decides to pay he is ensured by the website that
transactions occur through SSL technology. This shows that SSL digital
certificates are the hottest product in the e-commerce business.
(“Digital Certificate”, 2004). In fact they have revolutionized
many businesses and increased the credibility of e-commerce. Many
companies are trying to take advantage of this technology which
helps them to connect with their customers in a safer way. Since
it’s quite inexpensive therefore companies save a lot. United
Parcel Service had launched online services though which legal documents
could be sent over internet. J.P. Morgan managed to save $1Million.
Bell South has estimated to save $5.4 million in a year by using
digital certificates. The market for digital certificate software
doubled from $56 million to $92 million in 2000. As more and more
businesses are showing their appearance online, it is expected that
this trend will continue to grow. (Beth, 1998)
Reference
Author unknown. “What Is E-Commerce?”. 2004. Adams
Site Incorporated. Accessed on March 26, 2004 from website
http://www.adamssite.com/what-is-e-commerce.shtml
Author unknown. “Digital Certificate”. 2004. Jupiter
Media Corporation. Accessed on March 26, 2004 from website http://e-comm.webopedia.com/TERM/D/digital_certificate.html
Author unknown. “E-Commerce FAQ”. 2004. About Incorporated.
Accessed on March 26, 2004 from website http://ecommerce.about.com/cs/faqstutorials/a/aa021502.htm
Davis, Beth. “In Certificates We Trust”. 1998. Tech
Web. Accessed on March 26, 2004 from website http://www.techweb.com/wire/story/TWB19980325S0023
Additional readings
http://www.paypal.com
http://www.billpoint.com
http://www.cnet.com/
http://www.analystviews.com/data/web/av/JSP/HotTopics/ebusiness.jsp?src=anviews
http://www.aspherio.com/info/casestudies
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