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Which e-commerce products are selling more and why?

Summary: This is a 2 page paper that investigate which e-commerce products are selling the most and why. It has sources.

To put in the simplest words E-commerce is business done through internet. It’s a new medium and allows the sellers and buyers to interact in a novel way with many advantages such as convenience, round the clock availability and unmatchable fastness. E-commerce has itself generated a new line of business and a number of companies have emerged which provide E-commerce solutions to their customers.

A website offering E-commerce facility has some integral components. An easily navigable website is off course a must to inform, rather lure customers to buy while browsing the websites. Websites offering E-commerce facility are different from the normal or display websites in the sense that they contain ‘shopping cart’ programs. Such a program helps the seller to list the products and price them automatically. These shopping cart programs are commercially available from companies such 1shoppingcart.com or Shopfactory. Sometimes you can get the shopping cart program on the E-commerce server on which you want to host your website. Some of the E-commerce web host servers providers are iPower.web or Rackshack.net. The most important and final thing is to how to accept the money from the customer. For financial transactions with customers one needs an online Merchant account which could either be opened in banks in US or can be had from merchant account service provider such as Pay Pal or Electronic Transfer incorporated. (“What Is E-Commerce?”. 2004)

Thus, money transactions are the core of a business and from a customer’s point of view security of his personal information such as credit card number etc is very important. The increased concern with the security of information which travels over the internet has excited the companies to provide more security solutions to make E-commerce safe. The answer has been found in the form of digital certificates. A digital certificate works as a personal identifier on the web. A customer or a server both needs a digital certificate form a certifying authority such as Verisign. The role of Certifying authority is critical in the sense that it certifies the actuality of the two parties doing business. Information saved in Digital Certificates is encrypted using SSL technology which is the internet standard for safe transfer over the internet. It is available in 40 bit and 128 bit mode. The later version is safer. Furthermore the two most commercially used web browsers such as internet explorer and Netscape support SSL. Whenever a customer buys online and decides to pay he is ensured by the website that transactions occur through SSL technology. This shows that SSL digital certificates are the hottest product in the e-commerce business. (“Digital Certificate”, 2004). In fact they have revolutionized many businesses and increased the credibility of e-commerce. Many companies are trying to take advantage of this technology which helps them to connect with their customers in a safer way. Since it’s quite inexpensive therefore companies save a lot. United Parcel Service had launched online services though which legal documents could be sent over internet. J.P. Morgan managed to save $1Million. Bell South has estimated to save $5.4 million in a year by using digital certificates. The market for digital certificate software doubled from $56 million to $92 million in 2000. As more and more businesses are showing their appearance online, it is expected that this trend will continue to grow. (Beth, 1998)

Reference

Author unknown. “What Is E-Commerce?”. 2004. Adams Site Incorporated. Accessed on March 26, 2004 from website http://www.adamssite.com/what-is-e-commerce.shtml

Author unknown. “Digital Certificate”. 2004. Jupiter Media Corporation. Accessed on March 26, 2004 from website http://e-comm.webopedia.com/TERM/D/digital_certificate.html

Author unknown. “E-Commerce FAQ”. 2004. About Incorporated. Accessed on March 26, 2004 from website http://ecommerce.about.com/cs/faqstutorials/a/aa021502.htm

Davis, Beth. “In Certificates We Trust”. 1998. Tech Web. Accessed on March 26, 2004 from website http://www.techweb.com/wire/story/TWB19980325S0023

Additional readings
http://www.paypal.com
http://www.billpoint.com
http://www.cnet.com

 
 
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