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Marketing Plan

The Marketing literature suggest that various factors such as marketing plans, marketing strategy implementation and control plays an important role in the establishment of a business, however research is required by the business personals in the field of planning to implementation and control.

Marketing is providing satisfaction. To provide that satisfaction and despite of increasing sale every year and customer confidence “Xtacy Unlimited” should study their target customers to find out what they want, design products or services to satisfy those wants, appropriately price, promote, distribute, and support that offering, and monitor customer satisfaction to fine tune their product (and then start all over again with the next release. This will help “Xtacy Unlimited in long-term. Otherwise “Xtacy Unlimited” will start losing its customers). Basically, marketing is finding a need and filling it. Marketing is an excellent exercise because a written plans force one to set clear marketing goals, determine the resources one will need to get the job done, and identify any problems or roadblocks that might otherwise catch one unaware. This document will make executions easier because it serves as a roadmap and will help “Xtacy Unlimited” to measure its success.

The “Xtacy Unlimited” has to offer lower prices than competitors for equivalent benefits, or providing unique benefits that can justify paying a higher price, these two basic types of competitive advantage combined with the methods the firm employs to achieve them lead. Marketing plan is intuitively crucial for “Xtacy Unlimited” for generating future cash.